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Our Roots

The Naturally Africa team invested months in perfecting each product, ensuring that the range would protect, moisturise and nourish, from root to tip. Each ingredient used in this unique range has been thoughtfully selected, bringing you an affordable, effective and quality collection to support natural textured hair. Naturally Africa is +95% naturally derived and clean, meaning that each product is cruelty-free, with a vegan-friendly formula.

clean beauty
cruelty-free
Born in Cape Town, South Africa

The Birth

Naturally Africa was born in Muizenberg, a vibrant coastal community in Cape Town, South Africa. Founded to support and redefine the textured hair community, Naturally Africa offers a range of gentle yet effective products. The range will assist in tending to and transforming your gorgeous hair, naturally.

Founded by an incredible group of women

The Purpose

Naturally Africa was founded by a diverse group of women at The Cape Town Toiletry Company. These women identified the need for a haircare range that provides textured hair with the sustenance and gentle touch needed for hair to look its best.

Contributing to a global brand

The Reason

Each member of the Naturally Africa team invested a piece of themselves in the creation of this internationally relevant brand. For the long-standing members of the team, this was an opportunity to share their knowledge and industry insights with colleagues, helping them learn and grow. Everyone from interns to directors contributed to this passion project’s success.

Created with you in mind

The Core

Naturally Africa aims to gently and effectively address everyday concerns such as dry scalp, frizz, fragile and brittle hair. The carefully developed range treats your tresses with the care and attention they deserve.

Meet the team.

Natashka

Venter

Simbabalwe

Somlota

Cindy-Lee

Griffiths

Sam

Clifton

Berne

Van Zyl

Zelda

MULLER

Know your hair. Love your hair. Naturally.

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